Vigorsol is HUGE on the Italian gum scene, known for it's powerful freshness. We were tasking to bring that freshness to the Italian youth. From that brief we created a new campaign / brand platform - Keep it Fresh. An idea that can reinvent itself and constantly change as the landscape of youth culture does so too. Every time an audience engages with Vigorsol, they'll see something new, fresh and completely different to what's come before. With Linda Weitgasser & Alex Sattlecker. Directed by Ehsan - Friend
