KFC Wrapswitch

KFC wanted to push their value range, specifically their Twister Wrap. There is however another well established, clown based wrap provider in the market, that prices their product at £1.99. So how do we compete with the big boys? Price KFC's Twister Wrap at £1.98.... And so a wrap battle was born.

OUT OF HOME:

We launched with a bunch of wrap based posters and some punchy headlines that took aim at McDonalds.

SOCIAL:

In social we heard from those who had switched wrap providers and saved BIG in a series of silly testimonial films.

WEBSITE:

We also reskinned the KFC site into WrapSwitch.com. A parody style switching site, where people could browse our switching testimonials, calculate how much they could save when they switch and then find their nearest KFC.

MERCH:

Our £1.98 wrap even gave rise to the leather ‘Wrapuette’ bag priced at... £198!

And the work even made it on to This Morning .

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