Burger King

One of the toughest briefs I've ever faced... Launch a Chicken burger in Burger King. Home of Whopper and not known for their expertise in poultry (they don't have a great track record) we had to turn to bribery. Yes, we paid someone £20,000 to have the first bite, because otherwise no-one else would. We had to make this ridiculous idea look legit, so we launched the campaign on the BK CEOs Linkedin page. Further spreading the word through print, outdoor and social media / news coverage.

We took to the streets too, placing recruitment cards in post offices, corner shops and even KFC’s around London.

FILM:

Jim from Wanstead answered our call and blew us away with his blokiness. We shot him live, taking the first bite which became our launch TV spot...

Directed by Brad Lubin - Mindseye

PRINT:

His first words following that first bite became the headlines on our outdoor and print campaign.

↑Back to Top