The campaign even saved a little life. This was pretty special.
St John Ambulance
Baby CPR is a tough topic and is one of the most complex first aid lessons parents have to learn. St. John Ambulance wanted to make the lesson as memorable as possible so that parents know what to do should the unthinkable happen. We employed a few nursery rhyme characters, to help us spread the lesson. I then designed with babygrow that teaches the CPR lesson and through partnering with the UK’s biggest retailer Tesco, we printed 20,000 of them. It was a privilege to work on such a noble cause on such a big scale. And to actually save a babies life at the end of it was incredible. Directed by Becky & Joe - BlinkInk