Heinz Beanz

Heinz asked us to promote the health benefits of their Baked Beanz. We gleefully took aim at the smugness of the health and diet conscious, poking fun at them, whilst undercutting that silliness with Heinz Baked Beanz. A modest, everyday alternative for those trying to make a healthier choice - "Good for you, without going on about it."  Directed by James Rouse - Outsider