SAS Rogue Heroes

SAS Rogue Heroes was back with another season, this one more chaotic than the last. So we wanted to tell people this is the simplest of terms... Anarchy is back! Everything we did off the back of this idea was loud and intrusive like the SAS themselves.

OUT OF HOME:

We brought the SAS's rebellious, anarchic spirit into our out of home campaign. Designing our layouts to look like the SAS had vandalised and gratified over existing ads. We carefully crafted our mayhem over a series of fake posters.

We also created a one-off special build in Camden which picked up Ad of the Day in Campaign (that I also ran to on my lunch break and took a selfie with!)

TX REVEAL:

We had some fun revealing the shows much anticipated launch date. Taking over a prime time junction we played a message in morse code, giving fans 24 hours to crack it.

SOCIAL:

And in social spaces we also dropped an SAS parachute on top of The London Eye.

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